Brand & Design System

CleanupSocial.com

The visual language behind a climate-positive, art-driven brand. Friendly, bold, and grounded in nature — built for handoff and reuse across the site.

01 — Logo
Primary lockup
Leaf sphere mark
Mark on lime Cleanup
Social.com
02 — Color
Forest Ink
#16240E
Primary text, dark sections
Forest
#2F5D1C
Headings, prices, accents
Leaf
#5E9E2E
Eyebrows, links
Lime
#BFE53A
Primary action / highlight
Gold
#ECC73C
Warm accent
Mist
#EEF3DF
Soft surfaces
Paper
#F6F4EA
Page background
Card
#FFFFFF
Cards & surfaces
03 — Typography
DisplaySchibsted Grotesk
Aa
Travel Safe and Responsibly
Weights 600 · 700 · 800 — headlines, prices, CTAs
Body / UIArchivo
Aa

We help people foster conscious lifestyles through climate-positive projects and gifts. Clean up your footprint and download your artwork instantly.

Weights 400 · 500 · 600 · 700 — body, labels, navigation
04 — Components
Buttons
Clean Up Now → Download Artwork Secondary
Badges & chips
🏅 Climate Champ Gold Standard A4 print-ready
986 kg
CO₂e
15 €
Clean up
Electric Car Driving
From
15 €
Clean Up →
Voice & tone

Confident and grounded, with a spirit of adventure. We say "Travel Safe and Responsibly."